Private beta — non-binding demo records only.
Tel Aviv skyline and residential towers
About Habi

Building a clearer way to research real estate participation.

Habi is an Israel-first private beta for comparing demo opportunities, learning the numbers, and preparing a compliance-aware path before any real money can move.

Demo opportunities

11

Across Israeli residential and mixed-use examples

Demo value reviewed

‏150,600,000 ‏₪

Based on the 11 assets Habi has modelled

Open demo picks

11

Non-binding requests only

Research standard

Source-first

Documents, assumptions, and risk notes stay visible

Why Habi exists

Real estate can feel powerful, but the decision process is often unclear.

Most people do not need more hype. They need a calmer product that explains what an opportunity is, how the numbers connect, what documents matter, and where risk can show up.

The current product is intentionally demo-only. That gives us space to design the right education, comparison, and compliance experience before any live offering flow opens.

Explain before asking

Before you act, you should understand the entry budget, fees, risk, hold period, and liquidity.

Compare with context

The same yield can mean different things in different cities, asset types, and execution stages.

Compliance before scale

Real activity must wait for legal structure, eligibility, KYC, escrow, and final offering documents.

What we are building

A research-first platform for participating in Israeli real estate.

The product connects property pages, learning content, documents, onboarding, and future secondary-market concepts into one guided path.

Opportunity comparison

Entry budget, distribution, fees, risk, and data freshness.

Document awareness

Offering summaries, risk factors, legal structure, and use of proceeds.

Investor readiness

Onboarding, suitability, acknowledgments, and record keeping.

The opportunity, plainly

The same property can be a loan you fund, or an asset you part-own. Habi is about the second one.

Most people already have money in Israeli real estate without noticing: a deposit sits in a bank, and a large part of what the bank does with it is lend against property. The difference is which side of that transaction you are standing on — and what you are asked to give up for it.

Money in a deposit

You are the lender

  • You hand the bank your money and it lends that money on — often against property.
  • You receive a small, fixed rate. Whatever the asset behind the loan earns above that rate stays with the bank.
  • In return you get protection of your principal and money you can reach quickly.

Money in a property company

You are on the owning side

  • Your money buys shares in a company whose only business is one named property.
  • Rent the property collects and any change in what it is worth belong to that company's shareholders — which is you, by your percentage.
  • In return you give up protection of your principal and the ability to withdraw on demand.

That is the whole trade, and it runs in both directions. A deposit protects your principal; part-owning a property does not. Property values can fall, rent can stop, an exit can be delayed, and a participant can end up with less than they put in.

The planned structure

One property. One company. Your name on real shares.

Habi is being built as separate layers, so that technology, management, and property ownership never mix. This structure requires final legal approval before any live offering opens.

Habi Technologies

The platform company: software, data, research, and education. It never holds investor money or property.

Habi Asset Management

The management layer: sources deals, negotiates prices with developers, and manages each property company. Paid mainly by success — only above your return hurdle.

One SPV per property

Each property sits in its own dedicated company. Participants hold shares of that company — a real percentage of a specific, named property — with an external trustee and a supervised escrow account, and audited annual reporting.

Where the leverage is

Leverage is not only borrowed money. Most of it here is scale, access, and time.

A single buyer with a few tens of thousands of shekels has almost no negotiating position in Israeli real estate. Pooled and structured, the same money changes what it can reach and what price it can be offered. None of this makes an outcome certain — it changes the starting position, not the ending one.

Buying power you would not have alone

A developer sells certainty at a discount. A committed block bought early can be negotiated below the price a single retail buyer is quoted, and when the entry price is genuinely below market value, part of the outcome is set on the day of purchase rather than left to the market. A negotiated discount is still an estimate of value, and estimates can be wrong.

A budget that can be spread, not just spent

A whole apartment puts one budget into one street. The same budget split across opportunities can sit in several cities, asset types, and stages at once. Spreading reduces the damage any single mistake can do; it does not remove risk, and a market-wide fall moves everything together.

Borrowed leverage, said out loud

Borrowing multiplies a result in both directions: on an asset financed half with debt, a ten percent fall in value takes about twenty percent off the equity. It is a tool, not a benefit. The opportunities in the current catalogue are modelled without debt, and wherever debt is ever used it has to appear as a number on the asset page before anyone commits.

Your time stays yours

No tenant calls, no contractors, no municipal paperwork, no chasing a repair from another country. The management layer does that work and is paid for it — which is exactly why the fee has to be visible next to the target return, and why every fee on the platform is published in shekels.

How participants aim to earn

Disciplined entry price

The core of the model: negotiating pre-construction and off-market prices below market value, so value is created on the day of purchase — not only hoped for later.

Rental income

Where a property is rented, net rental income belongs to the property company and its shareholders.

Value appreciation at exit

When shareholders decide to sell, net sale proceeds are distributed by share percentage.

Our underwriting filter targets at least 6% per year net to participants, and our success fee applies only above that hurdle. Targets are not promises: results can be lower, zero, or negative, and no outcome is guaranteed.

Built for Israelis — and for Jewish communities worldwide

Owning a piece of Israel matters to people far beyond its borders. Habi is designed from day one for both Hebrew-first Israelis and English-first investors abroad who want a managed, transparent way to hold a share of a real Israeli property — without managing tenants from another continent.

Eligibility comes first

Participation from abroad can be offered only where local law permits — for example, to accredited investors in some countries. Eligibility checks happen before any offer is made.

Honest currency view

For foreign investors, results are shaped by both the property and the shekel exchange rate — in both directions. We show that math openly and never present currency movement as a source of promised profit.

What the structure protects

Structure protects against the wrong things being done with your money. It cannot protect against the asset being worth less.

Ring-fenced, one property at a time

Your claim is designed to sit on one property company and its asset, not on Habi's balance sheet. The platform company is meant to be replaceable without the property being affected.

Habi does not hold the money

Participant funds are planned to move through a supervised escrow account under an external trustee, on the trustee's instruction — not on the platform's.

Reporting you can check

Audited annual accounts for each property company, with gross income, operating costs, reserves, fees, taxes, and the net result shown as separate lines rather than one number.

Fees that sit behind yours

The published fees are small, fixed, and charged in shekels you can check. The planned success fee applies only above your return hurdle, so Habi's upside sits behind the participants', not in front of it.

Every protection above is a design commitment for the regulated product, not a live arrangement today: the trustee, escrow, audit, and share registration all require final legal approval before any real offering opens. And none of them changes the market. If prices fall, a well-structured holding falls with them.

How we evaluate opportunities

The page should answer the investor’s next question.

1

Local market story

City demand, tenant depth, supply pressure, and exit window.

2

Asset economics

Entry budget, target raise, fees, distribution range, and hold period.

3

Evidence and documents

Source confidence, data freshness, legal notes, and missing documents.

4

Downside review

Vacancy, repairs, slower exits, liquidity limits, and cost increases.

Built for Israeli real estate research.

Habi starts with Israeli cities, local asset stories, Hebrew and English support, and the legal/compliance questions that matter before launch.

Compliance before launch

What we do not promise.

We do not promise returns, liquidity, appreciation, or timing. The platform is designed to make those limits visible before a user takes action.

No real transaction executes in demo mode.
No page is personal investment, legal, or tax advice.
Live offerings require final legal and compliance approval.

Private beta

Help shape the product before real investing opens.

Review the demo marketplace, learn the decision framework, and join the beta list for product updates.

Risk notice

  • Investing involves risk and returns are not guaranteed.
  • Property values may fall and rental income may be delayed.
  • Liquidity may be limited and is not guaranteed.
  • Forecasts and estimates are not reliable indicators of future results.
  • Investors should review all documents before investing.
  • This platform does not provide personal financial, tax, or legal advice.
  • Securities and legal structure must be approved by qualified Israeli counsel before launch.